Steve Jobs briefs Paul Rand, on the logo design for NEXT computers logo design (80's)

• Steve Jobs: Will you come up with a few options for my logo?
• Paul Rand: No, I will solve your problem for you, and you will pay me. You don’t have to use the solution, if you want options, go talk to other people, but I’ll solve your problem for you the best way I know how, and you use it or not, that’s up to you, you’re the client, but you will pay me.